Naysla Edwards
Vice President Brand, Charge Cards and Member Experience, American Express
She is passionate about fostering innovation and building loyalty through customer
insights and data, developing strategic partnerships and continuously challenging the
status quo.
Naysla and her team have successfully created some of the most recognised and
memorable partnership events for American Express in Australia. These include
American Express principal partnership of the Sydney Gay and Lesbian Mardi Gras
and Sydney WorldPride, American Express delicious. Month Out, Amex Music
Backers, American Express Vogue Fashion Night In/Out, American Express Open Air
Cinemas and the American Express Airport and Entertainment Lounges to name a
few.
Naysla is a passionate advocate of Diversity and Inclusion, she is the Co-Executive
sponsor of Amex’s Women Interest Network, leads all efforts towards elevating
marketing practices to remove stereotypes and showcase a realistic Australia and is
an active member of the Mental Health and Pride networks.
Naysla sits in the board of Redfern Legal Centre which is a valued Amex community
partner, where she shares her expertise to support Redfern Legal centre’s vision to
enhance access to justice and uphold human rights through the provision of holistic
and accessible legal support to disadvantaged communities.
Naysla was born in Colombia but has lived across the world; her family takes top
priority and Naysla ensures she has time to be with her husband Jon and her young
daughter Isabella.